Customer Analytics
Our team of experts are able to use focus groups, interviews, surveys and other data collection techniques to get the right information to assist in your decision making. We are able to create customer profiles and segmentation strategies to improve your event marketing and design. Using annual registration data, we can determine your customers’ lifetime value and retention over time to ensure your marketing efforts are not wasted.
We can create a sentiment analysis from social media posts and other information posted directly by the consumers, which gives you practical insight into the word-of-mouth about your event. Service quality is also a strength among our team. Rather than focusing on just the performance, we integrate a technique to include what is important to the consumer to ensure the dollars you invest in your services meet the needs of your consumers.
Event Analytics
The triple-bottom line approach provides your event with the right kind of information to improve your event’s impact. The economic impact can be collected in post-event surveys or through journaling from your event visitors. We estimate the direct and induced impact your event creates from the out-of-town visitors. Social impact measures the impact your events have on the local community. Through a variety of strategies, we are able to determine how your residents perceive your facility or events, the image and reputation of the event in the outside community, and the influence your events have on a healthy and active community.
Measuring environmental impact is integral to creating the right sustainability strategies to mitigate your events impact. Understanding how your event provides value to the local community through education and opportunity will enhance your event into the future. We also can help you understand the value your event brings your sponsors through sponsors recall and purchase intention research to assist with your renewals, as well as provide you with innovative sponsorship activation strategies.
Consulting Services
Work with our team of experts to use the data to assist in your decision making, strategic planning, and funding. With more than 50 planned events, our team has experience in creating event marketing plans and event design. Through our research and event planning, we developed several creative solutions to leverage your events in the community. We have worked with various stakeholders throughout the event process to ensure the community has a positive experience with your event. We also have procured and assisted in several grant funded projects. As municipalities invest more in their facilities and parks, they may provide funding to bring more people into the community. Each of our team members are published authors and are able to produce high quality reports and grant applications to secure your future funding needs.