Our team of consultants have more than 50 years of combined sport and event management experience. We each have a strong background in research and analytic techniques to provide you with data-based strategies to improve your customers’ experience and the positive impacts your event can create in the host community. We employ a variety of data collection techniques (e.g., survey, focus groups, secondary data, interviews) to help you better understand the opportunities and challenges your organization is facing. We provide our customers with detailed project scopes to ensure we meet their needs.
Meet the Team
Tommy Aicher
Tommy has more than 20 years of event and sport experience, and focuses on consumer behavior and service quality. He has a vast knowledge of survey design and statistical methods with more than 50 publications. He has worked with a variety of organizations to improve their organization’s performance.
Bri Newland
Bri has extensive background in event planning and management. Her background focuses on the impact of events and how to better leverage events within the community to provide more positive impacts.
Ally Hartzell
Ally has over 10 years of experience in the sport industry. A qualitative research expert, she’s able to assist with focus groups, interviews, and content analyses. A strong background in career planning and diversity and inclusion strategies, she is also able to improve your organization’s internal operations.